Happy, but never asked
Whoever leaves happy has forgotten about a review an hour later.
The 360° growth platform for local businesses
More customers.More revenue.Less left behind.
Tappy turns every customer interaction into a chance to grow. From reviews and rebooking to win-back, campaigns and customer follow-up. Tappy sees what happens, decides what should happen next and automates the follow-up, all from one platform.
Works with
- Google Business Profile
- Make
- Zapier
- Excel / CSV
Follow-upAutomation active
After a visit
Event
Visit completed
Sanne · table for 2 · 7:40 pm
Your booking systemTappy checks
Review invitation
- Visited today
- Email address known
- Not unsubscribed
Action
Email scheduled
In 2 hours, once she's home
QueuedResult
New review
5 stars on Google
Example
The problem
Your customers give you chances every day. Most slip away.
Not because you don't see them. Because nobody has the time to do the right thing at the right moment.
They come less often. Nobody notices.
Until a regular suddenly isn't a regular any more.
The data is already in your system
Your booking or membership system knows who came. Nobody does anything with it.
Follow-up falls by the wayside
On a busy day, sending an email is the first thing to go.
A campaign takes an evening
Think of the text, build the list, send it. So it doesn't happen.
You only hear a complaint online
When an unhappy guest has nowhere to go, they write it on Google.
How it works
Tappy turns customer activity into action.
No complicated flows to build. You switch on a rule, Tappy does the rest, and shows you why behind every decision.
Changes by itself. Pick a moment to look at it.
- 01 · Event
Visit completed
Sanne · table for 2 · 7:40 pm
Your booking system - 02 · Tappy checks
Review invitation
- Visited today
- Email address known
- Not unsubscribed
- 03 · Action
Email scheduled
In 2 hours, once she's home
Queued - 04 · Result
New review
5 stars on Google
Why
Your booking system reports that a guest visited. Tappy waits a few hours, then asks for a review. If the guest has unsubscribed or has no email address, nothing happens, and you see why.
Example
How to start
Three steps. Then it runs.
Connect your business
Link your booking or membership system, or import a file. Connect your Google Business Profile for your reviews.
Tappy gets to know your customers
Who comes, how often, and who stays away longer than usual. Without you keeping a list.
Chances become actions
Review requests after a visit, a direct line when someone complains, and campaigns to bring customers back.
The platform
Everything that happens with your customers, in one place.
These are the screens from the app. What you see here is what you get.
See what customers value, and what could be better.
Tappy reads your reviews, sorts them by topic and says in plain language what stands out. You also see how many customers come less often than usual.
- Topics and sentiment from your own reviews
- Advice in one sentence, not a table
- Who stays away longer than usual
Average
4.6
from your Google reviews
6customers come less often than usual
On average more than two weeks later than normal
What customers mention
- Service92% positive
- Food88% positive
- Atmosphere81% positive
- Waiting time41% positive
Advice from Tappy
Waiting time keeps coming up on Saturday evenings. An extra pair of hands between 6 and 8 pm would help most.
Example
Your customer list, with insight.
Tappy puts your customers into four groups: active, at risk, lost and new. You see at a glance who needs attention.
- From your integration or a file, no retyping
- Per customer: visits, last visit and what they spend
- Whoever needs attention is at the top
126customers
Active
82
Within their usual rhythm
At risk
9
Away longer than usual
Lost
24
Well past their rhythm
New
11
First visit
9 customers need attention
They haven't been in for longer than usual.
CustomerStatusLast visit
Lotte B.At risk5 weeks ago
Ahmed K.Activeyesterday
Mila de G.Newtoday
Example
The right question after every visit. Automatically.
Switch on a rule and Tappy asks for a review after every visit, with a reminder two days later. Every decision shows why it did or didn't happen.
- Review invitation and reminder by email
- Unsubscribed means unsubscribed, automatically
- The reason behind every decision
Automatic
SMS
Coming soon
Coming soon
Your automations
After every visit, Tappy writes to your guests automatically.
- Active
Review invitation
Visit completed · after 2 hours · by email
- Active
Review reminder
Visit completed · after 48 hours · by email
What came in
- SanneScheduledVisited today
- DaanNo actionUnsubscribed
- NoorNo actionNo email address
Example
A campaign without marketing know-how.
Choose what you want to achieve, like winning back customers or more bookings. Tappy makes three proposals and writes the email in your business's style. You choose and send.
- Eight goals, from more reviews to an event
- Three proposals, with the email right next to them
- Only to customers who said yes
What do you want to achieve?
- More reviews
- Win back customers
- More bookings
- Inactive customers
- Promote an offer
- Thank customers
- Promote an event
- Your own goal
3 proposals
Only customers who said yes
Fancy coming by again?
We haven't seen you in a while. Your usual spot by the window is free.
Book a table4.6 · Google
Example
All your reviews. One overview. Faster replies.
Your Google reviews are in Tappy. Tappy drafts your reply; you read it and approve it. Nothing goes online that you haven't seen.
- All Google reviews in one place
- Reply with an AI draft, you approve
- See straight away which review still needs a reply
4.5
Average rating
MJ
Needs replyMark J.
yesterday
Nice place, but the wait was a bit long on Saturday evening.
Tappy is writing a reply…
Thanks for your honest review, Mark. Sorry you had to wait on Saturday evening; we'll take that on board. Glad you enjoyed the rest of your visit.
EditApprove
Example
Automation
Stop remembering. Tappy follows up.
A few fixed moments, and the right action for each one. What already runs says so. What's coming does too.
WhenA customer has visited
thenA review invitation by email a few hours later
LiveWhenTwo days later
thenA friendly reminder
LiveWhenA guest isn't satisfied
thenA message to you, with a draft for your reply
LiveWhenA customer stays away longer than usual
thenThey're on your list, and the campaign to bring them back is one click
LiveWhenAfter a visit
thenA short survey about how it went
Coming soonWhenAny of these moments
thenAlso via SMS or WhatsApp
Coming soon
Integrations
Tappy works with the tools you already use.
Nothing to retype and nothing to replace. Tappy reads along with your system and does the rest.
- Google Business Profile
- Make
- Zapier
- Excel / CSV
tappy.
- Reviews
- Follow-up
- Campaigns
- Insights
Bookings
- FormitableComing soon
Gyms
- VirtuagymComing soon
- SportBitComing soon
- SportivityComing soon
Salons and beauty
- FreshaComing soon
- SalonizedComing soon
- BooksyComing soon
Reviews
- Google Business ProfileLive
Everything else
- MakeLive
- ZapierLive
- Excel / CSVLive
Channels
- EmailLive
- SMSComing soon
- WhatsAppComing soon
A POS, CRM or your own system? Through Make or Zapier it can send its visits to Tappy, or you import a file. We build direct integrations one by one, starting with the systems our customers use most.
Who it's for
Made for businesses where customers come back.
Pick your industry and see what Tappy does for you.
Keep members before they cancel.
A member who comes less often will cancel soon. Tappy sees it before you do.
Connects withMake, Zapier or a file. Virtuagym, SportBit and Sportivity coming soon.
What Tappy does
- 1After a class or check-in: a review request
- 2A member comes less often: they're on your list
- 3A campaign to bring quiet members back
How was your visit?
- Not satisfied
- Neutral
- Satisfied
On the counter
Want to make asking even easier?
Place a Tappy where customers pay. One tap with the phone, one question, and Tappy sends every guest the right way. No app, no account.
- 01
Tap
The customer holds their phone against the Tappy.
- 02
One question
How was your visit? Three faces, one tap.
- 03
The right way
Satisfied: on to your review page. Not satisfied: to you first.
- Tappy Stand and Tappy Card, with your own logo on the screen
- Works with Google, Trustpilot, Tripadvisor and any other review link
- Every tap counts in your dashboard: where, when and how often
Trust
You stay in control. Of everything.
Nothing goes online without you
An AI reply to a review is a draft. You approve it.
Unsubscribed means unsubscribed
Whoever doesn't want messages doesn't get them. Tappy keeps track, not you.
No IP addresses, no tracking
On the tap screen we store no IP address and set no tracking cookies.
Data processing agreement in the app
You are responsible for your customer data, Tappy is the processor. In black and white.
FAQ
Frequently asked questions.
Tappy connects to the system you already use and sees when a customer visited or stayed away. After a visit, Tappy asks for a review by email, an unhappy guest reaches you first, and customers who stay away longer than usual you bring back with a campaign Tappy writes for you. A Tappy on the counter is an extra way in: the customer taps and gets one question.
Any system on Make or Zapier can send its visits to Tappy, and you can always import an Excel or CSV file. Your Google reviews come in through your Google Business Profile. Formitable, Virtuagym, SportBit, Sportivity, Fresha, Salonized and Booksy are coming.
Everything Tappy can do today: up to ten Tappys, your Google reviews in one place with an AI draft for your reply, your customers from a file or an integration, an automatic review request after a visit, campaigns to your own customers, and seeing who has stayed away longer than usual. Whatever we add, such as SMS and WhatsApp, comes along automatically. If you have more than one location, we'll put together a tailored proposal.
Yes. Every iPhone from the iPhone 7 onwards and virtually all modern Android devices read NFC automatically. Phone without NFC? Then the customer uses the QR code that's on every Tappy.
No. No app, no account, no installation. The customer holds their phone against the Tappy and the screen opens straight away in the browser.
They get a screen where they can write to you about what went wrong. You receive that message by email the same day, so you can put it right while you still can. Their route to your review page stays open throughout: the thank-you screen carries the link to share their experience publicly after all.
Always. You link your Tappy to a destination you can change at any moment, from Google to Trustpilot for instance. The physical Tappy never needs replacing.
You choose the destination yourself, so in principle any platform with a public review link: Google, Trustpilot, Facebook, Tripadvisor and others. For Google that's the link from your Business Profile.
Your order ships within one working day. Unpacking, setting your destination and putting the Tappy in place takes less than 30 seconds all together.
Up to ten. Your starter kit contains two; you can order more. For larger numbers or for multiple locations we put together a tailored proposal.
How many customers tapped, per day, per hour, per Tappy and per country. How happy they were and what they wrote. And which Tappy has gone quiet.
Yes. You connect your Google Business Profile in the app, and from then on your reviews are in Tappy.
Yes. Tappy writes a draft that you read and approve. We never publish without your approval.
Yes, by email. After a visit Tappy can ask for a review, and you can message customers who have stayed away longer than usual. To do that, you bring in your customers or connect your booking software. SMS and WhatsApp will follow later.
Yes. You upload a file, or you connect your booking software if Tappy supports it.
Tappy stores no IP addresses and uses no tracking cookies on the tap screen. Messages guests leave are kept for twelve months and used for nothing else. You are the data controller for that data and Tappy is the processor; you sign the data processing agreement in the app.
A monthly subscription runs on per month with one month's notice. A yearly subscription must be cancelled at the latest one month before the year ends. You can cancel from the subscription screen or by email; the full rules are in the terms and conditions.
Your customers already tell you what to do next. Tappy helps you do it.
Connect your system, switch on your first rule and see what's happening with your customers.